A vintage fashion show goes “Down the Rabbit Hole”
On April 24th, 2017, what was once just the UNT Union Ballroom was transformed into a whimsical fairy-tale fashion world thanks to the hard work of the talented Merch Inc. fashion show production team, who created a fabulous Spring show titled “Down the Rabbit Hole.” Unlike Merch Inc. fashion shows in the past, this show has a unique story element inspired by Alice in Wonderland, using vintage styled looks from Circa 77, a local vintage shop in downtown Denton.
After a long day backstage filled with freshly painted props, endless garment racks, and more eyeshadow palettes than you can imagine, the show finally came together. By the time I took my seat in the ballroom, the anticipation was high, and what was in store for the audience did not disappoint.
The show began with two figures emerging from the audience, who soon became clear were models representing Alice, from the classic Lewis Carroll novel, and Hamish, her not-so-eligible bachelor. After a dramatic proposal scene on stage, the show began in full force. Model after model emerged in carefully styled and uniquely vintage ensembles, each portraying a fashionable interpretation of classic Alice in Wonderland characters, such as the Cheshire Cat, Tweedle-Dee, and The Mad Hatter. The models each walked in character, sauntering past magical mushrooms and roses throughout the runway.
The rest of the show paid homage to the classic Alice in Wonderland“Tea Party,” the iconic “White Queen” and “Red Queen” scenes. Each section of the show had its own feel and attitude, which complemented the outfits being modeled perfectly. The tea party looks were a combination of preppy and retro, whereas the white queen looks were celestial and angelic, giving the models an appearance of floating on air. Finally, the show came to an end with the finale of the Red Queen, which included a series of fierce and fiery red and black looks.
The attendees of the Spring Merch Inc. show were transported to another world, myself included. The students, volunteers, and staff who worked tirelessly to put the show together delivered something truly unforgettable and special. As Lewis Carroll wrote in Alice in Wonderland, “Imagination is the only weapon in the war against reality.” “Down the Rabbit Hole” was a wonderful escape from reality, and an impressive showcase of the imagination and creativity UNT’s merchandising students possess.
Show Production by the Merchandising Inc Fashion Show Committee
Words by Reiily Farris
Photography by Criselda Ocon and Michaela Bull
Edit by Maia Wilson
Click the slideshow to see into the show!